Alan Zorfas
Co-Founder and Chief Intelligence Officer m88明升体育Brands are struggling to produce organic,top-line growth.In many cases,despite deploying new campaign tactics,and/or making significant investments in brand advertising and digital marketing,marketers are not meeting their goals of attracting and retaining their most valuable customers.In other words,they're spending a lot,only to achieve the status quo.
An m88明升体育emotional connection occurs when a person connects their values,desires,or aspirations to a brand.Beyond how that person perceives the brand or the functional benefits of its products and services,the relationship becomes more valuable as the brand makes them feel connected or better about their life. Examples of m88明升体育emotional connections that bond consumers to brands are: belonging,succeeding in life,feeling secure,being admired,and a sense of thrill.
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