Why We're Different
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Alan Zorfas
Co-Founder and Chief Intelligence Officer m88明升体育
The Challenge
Brands are struggling to produce organic,top-line growth.In many cases,despite deploying new campaign tactics,and/or making significant investments in brand advertising and digital marketing,marketers are not meeting their goals of attracting and retaining their most valuable customers.In other words,they're spending a lot,only to achieve the status quo.
The Solution: m88明升体育Emotional Connection
An m88明升体育emotional connection occurs when a person connects their values,desires,or aspirations to a brand.Beyond how that person perceives the brand or the functional benefits of its products and services,the relationship becomes more valuable as the brand makes them feel connected or better about their life. Examples of m88明升体育emotional connections that bond consumers to brands are: belonging,succeeding in life,feeling secure,being admired,and a sense of thrill.
What is Predictive m88明升体育Emotional Connection Intelligence?
Predictive m88明升体育Emotional Connection Intelligence ties the precise motivating emotions to precise behaviors that drive profitability,and identifies consumers most likely to grow with your brand.
The most predictive attribute of profitable consumer behavior
The precise m88明升体育emotions that activate and motivate your most valuable customers
Targeting based on m88明升体育emotional predisposition
Actual people – not just models,audiences,or segments – for acquisition and growth
Why this should matter to you
By looking at your business through the lens of Predictive m88明升体育Emotional Connection Intelligence,significant growth opportunity becomes immediately apparent and actionable.The pain point for most CMOs is the struggle to grow in a marketing environment that's more digital and complex.Campaigns do their best to target the right customers and motivate them to action;but the traditional ways many marketers segment miss the most motivating and predictive attribute of all: m88明升体育Emotional Connection.By activating m88明升体育Emotional Connection Targeting,customer lifetime value can increase 30-100%.